Biggi Family Project
Branding, Website & CRM Platform
A number of businesses in Uganda predominantly rely on word of mouth, TV and radio advertisement to push their products to market. Biggi, like a few others, felt it was time to establish a web presence. They believed this would help them project their offering further afield into wider markets.
After holding a score of scoping meetings, we discovered that Biggi had actually been around for quite some time. They had registered considerable success in promoting organic farming, skills training, herbal treatment, women empowerment and child education among several suburban communities.
Their marketing strategy to this point, however, had been predominantly word-of-mouth, TV and radio advertisement. We had to tie all these up into a unified clean brand item that would be easier for them to both manage and promote across multiple digital channels.
We decided to synergise all their initiatives and composited them into a new set of brand assets – logo and strapline, which were all well received. In a couple of weeks, we had a fully responsive dynamic content-driven website ready for launch. This was then integrated with a Customer Relationship Management (CRM) system, that captured all client feedback for easier follow up and lead generation. We also built an e-store that would help extend the herbal products retailing arm of the business, and a donations platform via which their charitable initiatives would receive contributions from across the world.
The entire digital offering got off to a warm reception from the client and a cross-section of their target audience and partners. Biggi Family Project now has a unified brand identity, dynamic industry-standard website, CRM and vibrant social media platforms.
Priority Maintenance Pros System
Branding, Website & Collateral
One of our first clients, a sole trader based in the Washington State area, had started a private cleaning and maintenance services company.
A year into his trade, the volume of business was increasing but not as fast and well as he had hoped. It had become quite challenging keeping his then-handful of clients efficiently serviced and posted on the full suite of services he offered.
New clients weren't easy to pitch to either as he relied heavily on leaflets – which are typically restrictive in expression. He had to devise a way of relating better with his gained clients as well as reach out to many more within the State area.
Like most enterprenuers, our client hadn't yet thought of 'branding' his services. He was good and had a sizable stream of repeat business.
However, this was becoming increasingly hard for him to keep tabs on. He wished to posture his business in a way that enabled small, medium and large clients to commit to sustained arrangements.
We offered to start out on his brand identity, identifying fitting themes, colors, logo, strapline and other marketing collateral. This later progressed into scoping a digital strategy – designing and developing a web presence, social media integration, and 'search' marketing. The client's profile had to feature in a variety of local and online directories in order to maximise brand reach.
Since engaging our services, the client is a lot happier with how he does business. More business now reaches him via phone, website, social media and post.